Science of color in storytelling

How color is used in visual storytelling.

Have you ever wondered about Color theory in Film? You film color palette matters to the audience. It’s not only aesthetic, it also affects storytelling. This video takes you through director’s choices when it comes to colorization in their film works and how those colors get different emotional responses from the audience. We break down color in TV, movie, and use film theory to extract meaning from specific choices. There are three components of color. They are: Hue - which is the color. Saturation - the intensity of the color Brightness - the brightness of the color With just hue, saturation, and brightness (HSB for short) you can create a complex color scheme rather simply, and go from being just another director to a being a true visual artist. By utilizing hue, saturation, and brightness you can precisely identify the right color create certain feelings in your audience. Bright images often seem lively and exciting. Darker images often seem dramatic. And on it goes… But rules were made to be broken.

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